Dana Francoeur is a professional freelance editor who specializes in copy editing and proofreading, as well as substantive and stylistic editing for projects in the earlier stages of writing. 

​

Dana first approached After Hours for a new website to showcase her freelance work which quickly led to developing a branding experience. This including strategy, custom illustrations and logo variations. Vintage inspired, Dana wanted a brand that reflected her abilities, energy, talent while also standing apart.

​

Connecting people, words and community. Her branding includes natural, line drawings and bold, soft colours. By bridging together the juxtapose of a 1960's feminist  inspired sans serif and script fonts, this is a direct reflection of a vintage girl in a modern world. 

Supporting branding elements also include hand written quotes and illustrations to balance and represent the way a page looks after an editors touch.